Proposed Policy NM23: Local Shops

The Neighbourhood Plan identifies the following local shopping frontages and dispersed local shops as shown on the Policies Map as follows:

• Ashley Parade
• Marine Drive Local Shops & Cafes
• Bashley (post office, shop and garage)
• Naish Local Shop (Holiday Park)
• Bashley Local shop (Holiday Park)  
• Old Milton Parade
• Beechwood Avenue (local shop)  
• Station Road (local supermarket)
• Ferndale Road   
• Winston Parade 
• Lymington Road Supermarket  
• Sea Road (local supermarket)

1. In each location, proposals comprising of Class E, or any other everyday community need, will be supported in principle.
2. Proposals defined in Clause A may be delivered as ground floor units in a scheme with housing on upper floors if designed to manage any potential for conflicts in amenity between those uses.
3. Proposals that will result in the partial or total loss of a local shopping frontage or dispersed local shop will be resisted unless it can be clearly demonstrated that:

1. all reasonable efforts have been made to market the premises for its existing use and no other potential occupier can be found;
2. all reasonable efforts have been made to improve the operation and management of the business or facility; the land is no longer a suitable location for a retail uses and suitable alternative shops exist to meet the needs of the local community;